When was the last time you read an email from someone? Was in the
last ten minutes, or past day? Did it address you by your name, did it
seem warm and friendly? If not, don't worry about it. In most emails
from businesses, the big switch is from cold to personalization. The
content speaks directly at the person, instead of being interruptive,
like a telemarketer. So, why is this a big deal. For many people, they
like being treated like a human and not like a wallet. Companies even
yours will lose prospects if you don't get the attention and traction
that you need.
MLM Is Much More than Chess
MLM is much more than a chess strategy. You're in the business of building relationships, not a big bank account. If the money comes, then it comes. If not maybe you need to refocus your efforts in making connections. It's critical to consider personalizing content for the needs and desires of your prospects. It will help your business in the long run. By focusing on individual relationships, you can tune out those who are trouble. It costs a lot of money to acquire new prospects, so why not consider building a relationship with those you already have in the basket.
What can you personalize in your MLM Business?
You should consider personalizing some major elements on your internet site. This is called website optimization and has zero relationship with search engine optimization. On page content needs to be conversational and focuses on education on your given industry. Story format is a good choice, especially if you have a flair for words.
Other elements for your MLM business includes the email, downloads and other content that can use the name tag. Especially if you're emailing a download. This usually makes the prospect comfortable. It's not such a good idea for website content, unless you're using a gender neutral and generalized title like friend, partner, pal, buddy or something else. Watch out for technical language, it can dry up your reader's attention span. Rewriting your content will require time, persistence and its worth the investment. It may end up helping you in your SEO efforts as well, as long as you focus on the audience. The education of a given page is important to your efforts, meaning be specific and helpful. This will earn you more shares, likes and possible business.
MLM Is Much More than Chess
MLM is much more than a chess strategy. You're in the business of building relationships, not a big bank account. If the money comes, then it comes. If not maybe you need to refocus your efforts in making connections. It's critical to consider personalizing content for the needs and desires of your prospects. It will help your business in the long run. By focusing on individual relationships, you can tune out those who are trouble. It costs a lot of money to acquire new prospects, so why not consider building a relationship with those you already have in the basket.
What can you personalize in your MLM Business?
You should consider personalizing some major elements on your internet site. This is called website optimization and has zero relationship with search engine optimization. On page content needs to be conversational and focuses on education on your given industry. Story format is a good choice, especially if you have a flair for words.
Other elements for your MLM business includes the email, downloads and other content that can use the name tag. Especially if you're emailing a download. This usually makes the prospect comfortable. It's not such a good idea for website content, unless you're using a gender neutral and generalized title like friend, partner, pal, buddy or something else. Watch out for technical language, it can dry up your reader's attention span. Rewriting your content will require time, persistence and its worth the investment. It may end up helping you in your SEO efforts as well, as long as you focus on the audience. The education of a given page is important to your efforts, meaning be specific and helpful. This will earn you more shares, likes and possible business.
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