Tips to Increase AdSense Revenue

Friends low CTR (Click Thorugh Rate) and Poor CPC (Click Per Cost) These two things causes our headache |

And Friends

    We should deal with them how?
    CTR and CPC in order to promote and how we can enhance our Adsense Revenue?

This is a Question Blogging efforts made ​​by our deep hurts.

Friends, today I feel like I'm a Doctor who is taking a Tasty Capsule to get comfortable with the deep pain |

So you know what I'm going to tell you? If yes, then read on.

Google AdSense and AdSense Revenue Increase then how Aarning Bdaaye Top Excellent Tips

Boost Your AdSense Income
Increase your Adsense Income |

So you ready

Let us know about some of the Fool Strategies by which you can also earn more money from the Adsense Ads.

# One capsule. Guest Blogging

If you know of Guest Blogging How to Increase Your Google Adsense Earning help to do? Not ...... .. O

Try these methods once but then you should Seriously. Base I know all of you, will surely like |

Earnings Improve Google AdSense and AdSense are so-oo How the CPC Bdaaye Top Excellent Tips

How Guest Blogging for More Effective Aarning?

Guest Blogging Earning more is how effective?

If you're thinking about. Right? Really, leads you always have some new Questions prepared. But I also have some Cool Answer Your Questions to Answer in |

Friends When we write for a big Blog, then in our Publish Blog Post is that the way we can do so that our Post Promote a way more on our Blog Audience (Visitors) to come. Friends of the Blog Traffic with our new Visitors Offers as well as the way they also increases the likelihood of our Click on Advertisements.

Also, if you're writing a Guest Post for English Blog is for you then it may prove even more beneficial, because in this way on your Blog UK, and the US So this way many of these will come Visitors many Visitors at our Click Ads to Click on Ads on our will, so they would get us a High CPC |

I think now you must have understood how the Guest Blogging is a Super Capsule which could lead to the rest of us Low Adsense Earnings |

How the CPC AdSense Bdaaye TOP Excellent tips and how CPC of AdSense Bdaaye Top Excellent Tips

Capsule # NIL. With a little trick Keywords Selection

As we are all aware of the success that can get us to the choice of High Paying Keywords. But the Friends Intejar. Stay 3 Minute think (the joke was not really a day you should think) and then you will know it's you're Cometitiors is also High Paying Keywords Target |

So Friends ·

•     Think of how to beat your competitors to fail? ·
•     Keywords them on and how you can do so much more than get High Ranking possible Click?

I know you do not have any answers. Answer is you. Then I'll greet you.

But if you really really want to get the answer to this question is a little Trick in the telling.

If you have not received the High Ranking Low Competitive Keywords, then you should choose in order to increase your chances of coming on High Ranking. These Keywords and Target to Build Quality Backlinks some. Low Competitive Keywords by Search Results then you easily will get High Rank |

Now, we have some Tricks of kicks in the Action. Friends High Paying Keywords choose some of which may meet your Content, and its Article Keywords Put in any Paragraph, or ADD. Directly apply to this Paragraph and to Google Ads |

This way you will get your Keywords High Paying Advertisement Featuring the Match.

Check it out and I saw this really works or not, and I fell Shocked to see the results. Really I can prove very effective for you |

Screenshot of the Advertisement Below you can see the Paragraph of which have been planted and fully Keyword Match from happening.

What about all of the Fact? Comment and share your thoughts through the course, to note here is not PolishMyWriting My Main Keywords. This is just a Demo of which was shown to let you know I Ad, Content Match is what kind of |

So Friends Simply Fool Strategies up to you, we told you about in which you can do to Increase your Google Adsense to the Earning. Also, many of which Workable Methods Base but Friends is an excellent Method by which you can also increase your Google Adsense Earnign is |

9 Tricks I Used To Triple My AdSense Earnings In 30 Days

I have been using Google AdSense to monetize my blogs and websites for as long as I remember. In fact it was the first method I ever tried (I made a whooping $15 on my first month… back in 2005). Over the years I migrated to other methods (e.g., direct sponsors and affiliate marketing), which made AdSense become merely an inventory filler. I was still making around $1,000 monthly from it, but whenever I could I would use other methods over it.

Then some months ago I started noticing an upward trend on the CPC of my sites, and I figured that I should give AdSense another try. I started applying some tricks here and there, and the next month I made over $3,000 with it (that is combining all my sites). I was pleasantly surprised, and I decided to keep using it actively on some sites.

In this article I want to share with you the tips and tricks I used to triple my AdSense earnings in one month.

1. I added units to my Big Websites

Daily Blog Tips and Daily Writing Tips are my largest websites in terms of traffic. They are getting close to one million monthly page views (combined). Despite that I was not using AdSense on them, mainly because the direct sponsorship model was working relatively well.

Some months ago I decided to load some AdSense units on the sites, however, and the results were very positive. Around 70% of the boost I generated to my earnings came from these two sites. At the same time I managed to keep the other monetization methods working fine, and no reader ever complained about the new ads (more on that later).

Even if your blog is already making money with direct sponsors and affiliate marketing, therefore, you could still manage to increment your earnings by strategically adding some AdSense units.

2. I added units to my Small Websites

As many webmasters do, I have a bunch of small websites scattered around the web. Some are on free hosted platforms like Blogger, and others are self hosted sites that I abandoned along the way. Most of these sites still get traffic, however. Not much, but combined the numbers get decent.

I figured that adding AdSense units to all these sites could yield some money, and I was right. The main reason is that, since these are abandoned sites and don’t have loyal visitors, I can place the units very aggressively. The result was a very high CTR (Click-through rate), which compensates the small traffic levels.

Don’t underestimate the earning potential of small websites, especially if you are willing to place AdSense units aggressively.

3. I used the Large Units

If you want to make money with AdSense you’ll inevitably need to use one of these units: the 336×280 large rectangle, the 300×250 rectangle, the 120×600 large skyscraper or the 728×90 leaderboard.

Whenever I tried to use smaller units the results were disappointing. Even if I positioned them aggressively the CTR was just too low.

All four units mentioned above can produce good results, but the best performing one is by far the 336×280 large rectangle, and that is the one I used to boost my earnings.

4. I placed the Units above the Fold

My first trial was to place the 336×280 large rectangle between the post and the comments section of my blogs. The results were OK. I then decided to try placing them below the post titles for one week, and the CTR skyrocketed. In fact I still need to find a placement/unit combination that will beat placing a 336×280 unit below post titles.

I knew this rule, but I guess I needed to test and get confirmation. The rule is: if you want to make money with Google AdSense, you must place your units above the fold.

5. I Focused on Organic Traffic

My main concern with adding a large AdSense unit right below my post titles was that some of the loyal readers could get annoyed with it. At the same time I knew that loyal readers become ad blind quite fast, and that the bulk of my money would come from organic visitors (i.e., people coming via search engines to my posts).

To solve this problem I decided to display the large rectangle only on posts older than seven days (using the Why Do Work WordPress plugin). It worked like a charm, as loyal readers don’t even notice the ad units when they are browsing through my recent posts, and organic visitors almost always see the ads because they usually land on posts older than seven days.

6. I started using AdSense for Search

I was not sure how much money I would be able to make with AdSense for Search, but I was not happy with the search results provided by WordPress, so I decided to give it a shot anyway.

Currently I am making around $60 monthly with AdSense for Search. It is not much, but if you sum it over one year we are talking about $720. On top of that the search results are as relevant as you’ll get, so it is a win win situation.

7. I started using AdSense for Feeds

Another AdSense product I decided to try was the AdSense for Feeds one. I opted to display the ads below my feed items (you can also place them on top, but this would be too intrusive in my opinion). The results here were pretty good, both in terms of CTR and earnings.

You obviously need a large RSS subscriber base to make this work, but I am guessing that even with a couple thousand subscribers you could already make $100 monthly from feed ads.

8. I played around with section targeting

Section targeting is an AdSense feature that allows you to suggest specific sections of your site that should be used when matching ads. You can read more about it here.

I found that on niche and small websites section targeting can help a lot. Often times Google was displaying unrelated ads on these sites because there weren’t enough pages. After using section targeting I managed to increase the relevancy of the ads and consequently the CTRs.

9. I tested with Different Colors and Fonts

If you enabled both image and text ads on your units you should be able to customize the colors and fonts. I did some testing with both of these factors, and it helped to increase the numbers. Nothing dramatic, but it was definitely worth my time.

You just need to track your CTR for a couple of weeks. Then change the color or font and track it for another week, seeing if you can beat the original CTR. If you can, keep the new format. If you the performance decreased, try a new color or font and track the CTR for another week, until you find the optimal combination.

On my sites the best results came from making the ad units merge with the look of the site, but on some sites contrasting colors perform better, so testing is a must.

Daniel is the owner of Daily Blog Tips. He is also the author of the Make Money Blogging ebook, which you can download for free by signing up to his newsletter.

Adsense Make money from your website

 

For millions of people web sites are the major source of income. Thanks to the various ways to monetize a site, it is possible to make a living as a web master. However, this doesn’t mean that every web master is a millionaire. Well, if you know how to monetize your web site, you might not get rich but at least chances are that under the worst possible scenario, you will be able to cover your hosting fees and the other expenses you make for your site.  Currently the most profitable ways to monetize your site are CPM ads, CPC ads, CPA ads, direct sales of ad space, and selling merchandise/goods/services. These ways are described in this article.

CPM Ads Can Bring In Cents

CPM ads (an abbreviation for Cost Per Thousand) is the oldest type of site monetization. You put banners on your site and advertisers pay you based on the number of unique impressions/page views your site has.
 CPM ads are the easiest form of site monetization because they require almost no effort on your side, but they are also the least feasible because as a rule (unless you have really high traffic and your audience is well-targeted), the rates are low. Some CPM ad networks pay as low as $.05 per 1,000 uniques, which means that you need millions of visitors in order to make $100-200 a month. Popups and layer ads pay a bit more ($.5-2 per 1,000 uniques/pageviews). They could bring you a few dollars a month but many visitors find them especially irritating and this is why many web masters are not willing to put popups and/or layer ads on their sites. There are high-paying CPM ads – for instance ads paying $2-5 per 1,000 uniques but usually the networks that run them have very high traffic and quality requirements for the sites that are eligible. As a result, it is very hard to get into these networks and take advantage of these well-paid CPM ads. There are many CPM networks we can recommend. For sites with lots of traffic the choice better and some of the good options are Advertising.com, TribalFusion, CasaleMedia, and ValueClick because there CPM rates are good. AdBrite, AdToll, Right Media, and BurstMedia are also good. Some of these networks are CPM-only, while others have other types of ads as well. Google also has CPM ads, so you may want to try them.

CPC Ads Are a Profitable Way to Monetize a Site

CPC ads (an abbreviation from Cost Per Click) are different from CPM because with CPC you get paid not when visitors view ads but when they click on them. The good news is that CPC rates are much, much better and as a result, it is possible to make a decent income even with a small site with not so high traffic. The key with CPC success is to have a well-targeted site in a niche where there are a lot of advertisers. The most popular CPC network is Google Adsense and even though there are other CPC networks, the income you can make from Adsense is much higher. The reason is that Google Adsense has many advertisers and if your site is in a profitable niche, CPC can be the best way to monetize your site. Additionally, unlike some of the other CPC ad networks, Google Adsense is open to publishers from all over the world. Usually CPC ads are text ads and you publish them in blocks. However, there are also intext ads, where the keyword is underlined and when the visitor puts the mouse on it, a tooltip with CPC ads appears. Intext ads are less obtrusive but it takes much more effort for the user to notice them (and above all – to click them), which means that your chances to make money are further decreased. Kontera is one of the most popular networks for intext CPC ads.
  The list of good CPC ad networks is not as long as the list of CPM or CPA ad networks but still there is a choice. For instance, Google Adsense, Yahoo! Publisher Network (YPN), BidVertiser, Chitika, and Clicksor are generally considered top choices but since many CPM ad networks pay decent rates for clicks on their CPM ads, you might want to try them as well.

CPA Ads Could Make You Rich

Currently CPA (an abbreviation from Cost Per Action) is the most profitable way to monetize a site in a profitable niche. CPA, also known as “affiliate programs”, pays you a commission when your visitors perform an action. Most often this action is a purchase, but it could also be something else – i.e. download a free trial, or signup for the service of the advertiser. Affiliate programs can make you rich because there are many products with really fat commissions. For niches such as health, finance, travel, etc. affiliate programs are a real golden mine. However, affiliate programs require a lot of efforts on your side and still there is no guarantee that the offers you pick to promote will convert well and will make you money. Sometimes even the highest converting offers won’t convert on your site and the only thing you can do is replace them with other offers, hoping that they will convert better. There might be hundreds of CPM ad networks but for CPA they are thousands. It is practically impossible to try all of them personally and this is why we would like to recommend some of the best to start with. Amazon, eBay, ShareASale, Commission Junction, Clickbank, Max Bounty, Azoogle, Never Blue Ads, LinkShare, or PepperJam are just a few of the greatest CPA networks we can recommend.

Direct Sales of Ads

If you are not happy with the CPM rates of ad networks, or CPC and CPA don’t convert well with your site, you could try to find direct advertisers. However, have in mind that such an endeavor is not necessarily bound to succeed and if your site doesn’t have audience advertisers can’t reach elsewhere, you will hardly be able to negotiate good prices. Still, for some sites direct sales of ad space are a viable alternative and this is why you could also try it. Openads Ad Server and OIO Publisher Ad Platform are two of the sites where you could try your luck. AdBrite also allowa you to price your ad space. In fact, almost any major network gives you the chance to put a widget on your site to invite advertisers directly to advertise on your site.

Sell Merchandise/Goods/Services

Buy or sell stocks or shares in a business as a boxing match in the symbolic financial ring of investing with two gloves fighting for trading direction in the stock market isolated on a white background. In addition to CPA ads, where you are selling other merchants’ products, you can try selling your own merchandise or products/services with your brand. This technique works well mainly for popular sites with loyal audience and is hardly the easiest way to monetize a site. You could try to sell merchandise/goods/services as a supplementary service and if you see that this monetization technique works, you can expand the business. CafePress is one of the best places where you can sell merchandise with your logo and the greatest thing is that they print on demand, which means you don’t have to keep your merchandise in stock. The monetization techniques we described here can be combined. You can run CPM ads together with CPA or CPC. You can also combine multiple ads from the same type (i.e. CPM, CPC, or CPA) from different ad networks, provided that this doesn’t violate the terms of these networks. There isn’t a universal prescription about the best way to monetize a site. The basic rule is that you need to try and see what works for you. The fact that a given monetization technique works for somebody else doesn’t mean that it will work for you, so you need to try and see for yourself. 

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Top 5 Reasons For Disapproval Of Google Adsense Account

If you are a Google AdSense account holder, then this article would help you a little to protect your account. It is observed that many of the AdSense account holder having approved account, face it’s disapproval problem by Google after some days, due to some invalid activities. In this article I have discussed some of the reasons by which it can be disapproved by Google team, and some of the tips and measures to protect your AdSense account.

About AdSense
Almost we all are familiar with the most popular search engine – Google, and its services. Google AdSense is also a one of the most important and famous service by Google. Google company serve the advertisements and displays the ads of companies to promote the product or service of that company, and under an agreement it charges a fixed amount from the owner of the brand/legal representative of advertising relations/ or advertiser of the product/service, and then pays a fixed amount to the host/owner of the website/blog/ or page on the internet for serving those ads on his/her site/page, after deducting its profit and costs. As being an advertising company too, Google provides this service worldwide, and helps the companies to promote their products as well as helps the users to get in touch with the companies for buying/selling of the product and services or involving in their activities of business.

Why my AdSense disapproved?

This question is the most common and frequent amongst the users of AdSense account holder who's account get disapproved by Google team after a successful approval of account.
Here are some of the reasons by which your AdSense account may disapprove;

1.     Accidental click on ads displayed Google on our own page of site/blog can be most common reasons for disapproval of it. Some time when we visit our own page to read or adjust any content, and by mistake we click on any ads, this will considered as an accidental click by user itself and may tend to disapproval of our account. Because Google has a very advance technology and systems, and they track the click very easily.
2.     Invalid clicks: There are some software in the market which is being used by some fraudsters and people having criminal background, especially in cyber world, or some hackers. They use this software and set some site for virtual visit and click, this tends to a disapproval of our account.
3.     Click exchange is also a reason which may cause disapproval of our account. This trend is most popular in western countries, and have some impact in India too, many of the users exchange their click with their friends/colleagues or known ones in order to increase their revenue. But this may cause to a problem to the user, because Google is not a small company, it has vast system network which is very advance, and has a very sharp detection on the account holder's activities from the same IP address on which users generally operated their accounts.
4.     Non genuine activities: Sometime Google also disapprove our account for some non genuine activities like suddenly recording excessive clicks on the ads of a particular account holder in a normal day on the basis of their past average records.
5.     Excessive promotion of site/blog to some non relevant sites or blogs, like adult sites and other sites on which illegal activities are done are also a big reason for disapproval of one's account. Users generally promote their sites/blogs excessively in order to maximize their revenue in a very short span of time, but unfortunately they lose their account. Being patience is the one and only criteria to avoid this issue.

Tips To Create Signs for a Profitable Business

A successful physical retail business needs to get noticed to attract customers and improve sales. In this tech centric world, marketing online and over mobile have become the latest trend in advertising. However, an old fashioned business sign is the perfect way to grab the attention of people. A sign is your silent but highest selling salesman. More than 50% of small retailers consider signage and graphics effective in attaining profit to their business.

Few tricks to attract the customers to your business is discussed here,

• - Be specific while designing a sign. A customized sign provides the right message in the perfect place. Do not fail to include relevant product information and details that is location specific.
• - In-store signs have equal important just as the attention grabbing outdoor signs. It makes shopping easier for the customers as they could navigate inside the store without needing the help of the staffs. It is essential to set standards for the signs and the color, visibility, messaging, and quality of the signs should be considered thoroughly.
• - Hire a reputed sign company who create signs in an easy and effective way to urge foot traffic and to communicate with the customer.
• - Try to deliver a simple message clearly because too much information is often ignored. Adopt the five second rule which states that the main themes of the sign should be conveyed within the duration of five seconds. If you cannot achieve that, shorten your message or make a series of signs.
• - The choice of the color plays a major role in a design. Studies have shown that about 80 percent of the recognition of a brand is due to its color. It is best to select everlasting colors rather than using trendy colors that could be an eyesore the next year.
• Another important factor to consider is the contrast in signs for readability. It is critical for the viewer's retention of the content.
• - The size of the letters really matters. The larger the letter, the easier it is to read. This is specifically important in creating signs for roadside or for the signs that will be displayed at a significant distance from the customers.
• - If you are launching a new product make it to project out on the floor using unique signs and visual graphics to catch the attention of the shoppers.

If you manage to practice these tips, you will be way ahead in leveraging signage to your retail advantage and you could profit drastically.

The Author has been working in a marketing company for over 10 years and has shared her experience in various blogs. She recommends the sign company Forerunner signs and graphics for designing business and monument signs. For more information, Visit ForerunnerSigns.com

 

Five Power Saving Tips to Decrease Business Costs

For entrepreneurs who are running a factory, cost control is one of the most important issues as the market competition is more and more fierce. Every month, the entrepreneurs need to spend a large sum on various kinds of expenses such as worker salaries, energy cost, supplies expenses, rental fee and so forth. All these costs will impact the whole company's budget and finally increase the price of your product, reducing the market competitiveness of your company.

Comparing with reducing the worker salary, supplies expenses or rental fee, it is simpler to reduce the power cost of your plant as it is in your own control. In this article, we will share 5 essential skills what help you cut down the power cost.

1. Choose energy-saving equipments

This tip should be taken into consideration when you purchase the equipments for your factory. We'd better choose the office appliances and factory equipments which are of low energy consumption. The energy efficient equipments are often more expensive than those common ones, but after years of application, they can help you save a lot in energy cost.

2. Build a Digital Workplace

Usually there are many files such as user manuals, notes, catalogs printed, it not only requires a lot of papers but also consumes a lot in electricity, ink and etc. If we can replace the traditional working method with a digital yet paperless one, we will save a lot and make a great contribution to protect the environment.

3. Cut down costs of lighting

Usually the costs of lights are a large amount in large factories. Restricted by some objective conditions, we cannot change the structure of factory buildings and the whole lighting system, so what we can do is saving electricity such as shut off computers and displayers, turn off the lights and more when we leave the office or factory.

4. Control the energy consumption of heating and cooling

As we all known that it is harmful to stay for a long time in air-conditioned room, so why not decrease the working time of air conditioner and open window to enjoy the natural temperature of globe when the air temperature is not so high or so low? Turning off air-conditioner 30 minutes before going off duty, shutting off water-heating devices before leave the office and etc. are great ways of saving power.

5. Let motors and manufacturing equipments work more energy-efficiently

For factories, the producing equipments and motors has occupied the leading position in energy consumption. It is estimated that using variable frequency drives can save about 60% of electricity in manufacturing industry as it can allow motors to run at adjustable frequency according to the practical manufacturing process. Besides, it improves the control accuracy of the whole equipment system, so there are less unqualified products and less material waste.

There are more energy-saving tips for entrepreneurs and factory owners. For the manufacturers who have high energy consumption rate, it is energy-efficient to make use to variable frequency drives as it can not only save energy, improve operating accuracy, but also decrease the mechanical wear and tear.

 

Advantages of Using Online Billing Software

The bill is an important statement that is in a printed, written or soft form and is used as a proof of money owed for goods and services. In any business, a bill plays an important role in managing the financial system properly. This piece of paper contains the details of things that you buy, products you sell and services you provide. The total cost of the products and services can only be calculated with the help of bills. Bills are the documents that help you to know about your profits and losses. They give you a detailed summary of the things you've purchased and products you've sold. The bill contains all the important and necessary information that proves the transaction that happened between a seller and a buyer.

The importance of billing in any business can never be ignored. But there are certain businesses where time plays a crucial role. Business like medical care totally depends on the availability of the time. The main purpose of medical care is to treat people as soon as possible. A little delay in providing proper care may lead to fatal results. But medical billing is a very complicated process in a country like America. It is not like the regular billing processes and this is the reason that makes medical services tougher. There is only one solution for this problem and that is online billing software.

Online medical billing is a precise and quick method of billing. It not only saves your time and money but also produces accurate results. When we compare the online billing with traditional billing, we find that the traditional billing procedures are outdated. First of all, we need a lot of stationary material. Then we need to do manual calculations that can be time-consuming as well as the probability of the errors increases. This method is bulky too as we need a special arrangement for storing the records safely. For a physician, handling all these things besides the main job is too difficult. So, the online billing software comes into the spotlight. It not only makes billing and insurance calculations simpler but also reduces the cost and increases the working quality and profits. A doctor using this software can easily manage the insurance claims and produce bills within no time. Zero complications in the procedure keep the doctors focused and thus the efficiency is increased.

There are a number of benefits of using the medical billing software over traditional billing techniques. And thus, this software is getting popular day by day among the medical houses. There are a number of companies that provide you with this technology. You can search for s suitable software package for your medical firm on the internet.

If you want to know more about the online billing then you can take the help of Practice Max Company and get best software packages at easy deals.

 

Premium Luxury Unique Business Cards

Business cards are very important marketing tools and any serious business should consider creating the most suitable ones for the business. When it comes to the cards, a professional look is what matters most. The best cards are those that are attractive enough to the eyes without necessarily being overly done especially with included text and graphics. But to make luxury premium business cards that are unique, you need to think beyond the name and logo to display. There are so many paper options and printing options you can think along to come up with the most professional and luxury business cards. Below are helpful tips that will make it possible for you to create unique, premium ones.

Tip 1 Choose the best paper stock

The quality usually will depend on the paper stock that you select. Some of the most suitable finishes include silk laminated, suede velvet laminates, gloss or matte laminated and you can also go for uncoated. Each of the paper options comes with pros and cons and it would be very important to consider them before making the final decision for the cards. You should also think about paper thickness in relation to the final card you want.

Tip 2 Consider embossing effect

One of the best ways of making your business cards stand out is by considering embossing for given texts and graphics. Embossing simply produces raised effect on selected areas of the card. A raised and recessed die is used to achieve this effect giving a pattern that is raised against the background. You can use such technique for your logo or business name.

Tip 3 Try out debossing

Instead of raising selected areas like it is the case by embossing, debossing forces paper material down the surface. This means that the debossed pattern or text will be recessed into paper surface giving a pleasant look in the end. It is an effect that best suits thicker paper stocks because of the deeper impressions it offers.

Tip 4 Color or paint card edges

Color edging is not something most people think about when creating business cards yet it is an effect that can make your cards stand out. You can match the edge colors to your brand colors or choose contrasting colors that do not steal the professionalism off the cards. You can create an interesting twist to your business cards by trying metallic colors like copper, silver and gold that have a luxurious feel to them or fluorescent colors that are exciting and fun.

Tip 5 Die cut your business cards

This is another very unique approach to premium business cards. Die cutting is the process where paper stock is cut to specific shapes with the help of a cutting die. Usually the paper will be placed on a flat surface with backing for support and then the desired die is pressed on to cut as desired. If you choose to die cut, ensure you choose shapes that look professionally unique.

Tip 6 - Try Foil stamping

This is probably the most popular finishing for luxury business cards. Foil stamping is application of metallic foil or pigment to paper before a heated die is stamped on making it stick to surface, leaving die design on the paper in elegant metallic finish. You can choose different colors for the stamping.

 

Crafting a Successful B2B Marketing Strategy

For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then move to a sales funnel, is ingrained in our minds. However, in the Age of the Customer, Forrester Research's phrase for a customer-driven marketing landscape, the funnel has evolved to reflect a new customer expectation requiring sales and marketing to work in tandem.

With this in mind, B2B marketers must evaluate how their current B2B marketing strategy is aligned with the psychology of their buyer journey. In other words, B2B marketers must know how to craft a marketing strategy based on the predominance of the customer.

So, we have outlined a series of steps to follow when crafting a customer-centric B2B marketing strategy. Ask yourself and your team, "have we checked the following boxes when crafting our B2B marketing strategy?"

IDENTIFY TARGET PERSONAS IN YOUR B2B MARKETING STRATEGY

Going through the exercise to develop personas based on market and customer research is fundamental to understanding not only who is your audience but how to engage them in the buyer journey. Incorporating marketing personas makes websites two to five times more effective and easier to use by targeted users. However, only 44% of B2B marketers use buyer personas. So, ensure your B2B marketing strategy includes persona-based experiences that moves buyers forward in their journey with your brand.

MAP A PERSONA-BASED CUSTOMER JOURNEY TO DRIVE YOUR B2B MARKETING STRATEGY

Building out your influencer and decision personas to understand your target audience is only part of the process of laying a customer-centric foundation for your strategy. Next is to map the touch points of your buyer journey through all buyer stages. In order to close the loop from awareness to revenue it's critical to know the touch points along the journey that are motivators and detractors in order to influence all parts of the customer experience. When developing your B2B marketing strategy answer the following, "How do I craft a strategy with the framework that aligns with your customer's journey to gain clarity and define priority?"

DEFINE AND MEASURE B2B MARKETING STRATEGY GOALS & METRICS

Perhaps a no-brainer for a data-driven B2B marketer is clearly-defined metrics for success. With a heightened emphasis on personalization and customer experience (CX), B2B marketing goals and metrics must be established to measure the success of the marketing efforts supporting a customer's progression through the buyer journey. Your B2B marketing strategy must outline how it will create direct contribution to revenue with a return and fuel high growth.
A recent case study example from one of our technology platform and services clients is Viewpointe, a leading private cloud managed services provider. Viewpointe was challenged with continuing to engage customers over the course of a 6+ month sales cycle. After clearly defining their B2B marketing goals, they aligned their content marketing plan with their persona-based customer journey. As a result, Viewpointe stayed engaged with their customers throughout the buyer journey and closed more deals. One way Viewpointe measured customer engagement lift was a 52% increase in persona aligned website content and 164% increase in blog content engagement from organic search referrals.

YOUR B2B MARKETING STRATEGY INCORPORATES ACTIONABLE INSIGHTS WITH SALES

Referring back to our earlier customer funnel illustration, the traditional hand-off from marketing to sales, with no feedback loop when a lead is "flipped over the fence to sales", causing misalignment between B2B marketing and sales teams. In fact, 25% of B2B marketers have no idea what is their customer conversion rate. In the Age of the Customer, your marketing strategy should outline how to rip out the proverbial fence and instead encourage inter-team collaboration. Ensuring this marketing and sales alignment is crucial to creating a consistent customer experience along a buyer's journey. Being intentional about sharing insights between teams is one way to encourage broad acceptance of a successful B2B marketing strategy execution.

YOUR NEXT STEP

With only 45% of B2B marketers confident that they have decent, if not high, levels of customer centricity, the time to is now to author your new B2B marketing strategy that elevates you above your competition.

At Overground, we partner with middle-market and Fortune 500 marketing leaders to ensure their successful customer-centric B2B marketing strategy not only shows direct contribution to revenue but also fuels high growth for their organization. Reach out to us today and take the next step. 

Innovating Your Business - The Power of the Brand

Remember back in the 1970's when generic grocery items were all the rage? The packaging was stark white with black lettering revealing the contents of the package. There's a reason generic products went away.
You never see a restaurant simply called "Restaurant" or a hotel just called "Hotel." Yet thousands of donut shop owners across the country have dug deep into their collective creativity... and the best they could come up with for the name of their shops was "DONUTS."

How about coming up with an actual name for a donut shop for starters? And preferably, a name that either suggests an excellent tasting donut or has some sort of local flair. Here's a quick list I came up with:

Killer Donuts - Best Darn Donut Shop - Guaranteed GREAT Donuts - Delightful Donuts - Ohio's Best Donuts

Yes, I know that the sign out front will cost a little more money than the plain vanilla DONUTS one, but remember, we're trying to take down Krispy Kreme! Spend a little extra dough on the sign. For sake of argument, let's call our Donut shop Ohio's Best Donuts. This way we can cater to not just high schools in the area.

Since our theme is Ohio, let's go ahead and decorate the place with some Ohio flair. Decorating advice should be taken from Starbucks, not from the local snow cone shop. Let's get some bright colors that make the place look lively, energetic, and fun. Built in bar-type seating around part of the perimeter of the store would be a nice touch. Make the tables and chairs a bit more substantial. Whatever tables and chairs Starbucks has, buy those. And while you're at it, buy the Starbucks CD collection and play it over built-into-the-ceiling speakers. I know it's just a donut shop, but it's not illegal to give the place some ambiance.
Next, let's hire a graphic designer to create a Ohio's Best Donuts logo and color scheme. This is important because we're going to use the logo and color scheme to actually start to brand our donut shop! Instead of using the generic white box to put the donuts in (or even worse, the generic white box with the word DONUTS and the address stamped on the front), let's instead get boxes printed with the name, logo, and slogan printed on them. Oh yes -- the slogan. How about "Not Just The Best Donuts On 3C Highway -- The Best Donuts In Ohio." Don't you like the not-so-subtle dig on the neighboring giant!?

Next up for branding -- signature donuts. Because we're a local shop, we have lots of flexibility to do whatever we want. For starters, how about a donut that's roughly TWICE as big as normal donuts. Add to that red, white, and blue glaze (or sprinkles) on them in the pattern of the Ohio flag? We could call it the "Ohio Giant" and sell them by the half dozen instead of the dozen because they're so freaking big. Now there's a donut people would go out of their way to buy -- and remember.

Now create signature donuts for each of the local high schools. How about a 'Mighty Comet' in white and green... and a orange and black 'Loveland Tigers donut? They could come in "Ohio Giant" size, regular size, and minis. People would go insane to buy these. School spirit and all that!

Then we could produce special occasion donuts -- Valentine's Day, Thanksgiving, St. Patrick's Day, you name it. Has anyone ever looked into making donuts in the shape of letters? How about this strategy... each day of the month they could create a donut with the letter that corresponds to that day of the month (A=1, B=2, etc.) and anyone who can prove their name starts with that letter can come in for a free letter donut that day only. It's worth a try. And don't tell me it's impossible to make a donut shaped like a letter.

So how much would all this branding cost? Certainly a bit more for the sign and furnishings. The logo wouldn't be too much. And signature donuts? Come on -- they don't cost anything extra. They're still just donuts! But now we have an identity that people would be interested in. People would remember these donuts -- and this donut shop. But we're just getting started.

 

Increase New Patient Bookings From the Front Desk

How many bookings do you get out of 10 new patient calls? If it's not a high number, chances are these 3 things are keeping you from extra new patients every month, costing you time and money
Chances are, during the month, you've had several calls to your office from prospective new patients that didn't book.

Why is that?

It could be one of these 3 reasons, and when fixed, can lead to extra new patients every month without spending any extra money on marketing.

1. Office staff get too busy and new patients fall through the cracks

Day to day operations of your office are important but if a new patient calls your office and is put on hold for 4 minutes, rushed off the phone, not greeted warmly, well, they aren't going to book. And if they book, they might cancel, having found a more warm office.

2. No training on how to handle new patient calls properly
Since they don't have any training, every time they answer the phone, they are winging it.

Is the staff controlling the call? Are they answering the person's question but not booking them?

Are they being warm and friendly?

Are they establishing a rapport with potential clients?

Is there long awkward pauses?

Are the patients being rushed off the phone?

Does it sound like the staff member is annoyed that someone is interrupting their work?

Are the staff offering up to standard customer service?

Does the office have an established check-in or check-out procedure?

The front desk manager needs to be extra trained to ensure that they know what the expectations are as well as making sure that new patient leads are being handled the best way possible.

Each dental employees should be trained on how to greet and treat patients that are inside the office. They need to be able to efficiently handle patients that have been waiting for a while and how to address any unhappy clients (if there are any).

3. Don't care

Well, if your staff doesn't care about your office, why should your patients?

First step is admitting that this might be happening to you. Next step is fixing it!

One way to get your staff on board and meet their target or weekly or monthly goals is to offer incentives. When you offer incentives, employees are motivated to work towards their goals. It should also be changed up every so often to keep their attention locked in!

 

Tips To Create Signs for a Profitable Business

A successful physical retail business needs to get noticed to attract customers and improve sales. In this tech centric world, marketing online and over mobile have become the latest trend in advertising. However, an old fashioned business sign is the perfect way to grab the attention of people. A sign is your silent but highest selling salesman. More than 50% of small retailers consider signage and graphics effective in attaining profit to their business.

Few tricks to attract the customers to your business is discussed here,

- Be specific while designing a sign. A customized sign provides the right message in the perfect place. Do not fail to include relevant product information and details that is location specific.

- In-store signs have equal important just as the attention grabbing outdoor signs. It makes shopping easier for the customers as they could navigate inside the store without needing the help of the staffs. It is essential to set standards for the signs and the color, visibility, messaging, and quality of the signs should be considered thoroughly.

- Hire a reputed sign company who create signs in an easy and effective way to urge foot traffic and to communicate with the customer.

- Try to deliver a simple message clearly because too much information is often ignored. Adopt the five second rule which states that the main themes of the sign should be conveyed within the duration of five seconds. If you cannot achieve that, shorten your message or make a series of signs.

- The choice of the color plays a major role in a design. Studies have shown that about 80 percent of the recognition of a brand is due to its color. It is best to select everlasting colors rather than using trendy colors that could be an eyesore the next year.

Another important factor to consider is the contrast in signs for readability. It is critical for the viewer's retention of the content.

- The size of the letters really matters. The larger the letter, the easier it is to read. This is specifically important in creating signs for roadside or for the signs that will be displayed at a significant distance from the customers.

- If you are launching a new product make it to project out on the floor using unique signs and visual graphics to catch the attention of the shoppers.

If you manage to practice these tips, you will be way ahead in leveraging signage to your retail advantage and you could profit drastically.

The Author has been working in a marketing company for over 10 years and has shared her experience in various blogs. She recommends the sign company Forerunner signs and graphics for designing business and monument signs. For more information, Visit ForerunnerSigns.com

 

Five Power Saving Tips to Decrease Business Costs

For entrepreneurs who are running a factory, cost control is one of the most important issues as the market competition is more and more fierce. Every month, the entrepreneurs need to spend a large sum on various kinds of expenses such as worker salaries, energy cost, supplies expenses, rental fee and so forth. All these costs will impact the whole company's budget and finally increase the price of your product, reducing the market competitiveness of your company.

Comparing with reducing the worker salary, supplies expenses or rental fee, it is simpler to reduce the power cost of your plant as it is in your own control. In this article, we will share 5 essential skills what help you cut down the power cost.

1. Choose energy-saving equipments

This tip should be taken into consideration when you purchase the equipments for your factory. We'd better choose the office appliances and factory equipments which are of low energy consumption. The energy efficient equipments are often more expensive than those common ones, but after years of application, they can help you save a lot in energy cost.

2. Build a Digital Workplace

Usually there are many files such as user manuals, notes, catalogs printed, it not only requires a lot of papers but also consumes a lot in electricity, ink and etc. If we can replace the traditional working method with a digital yet paperless one, we will save a lot and make a great contribution to protect the environment.

3. Cut down costs of lighting

Usually the costs of lights are a large amount in large factories. Restricted by some objective conditions, we cannot change the structure of factory buildings and the whole lighting system, so what we can do is saving electricity such as shut off computers and displayers, turn off the lights and more when we leave the office or factory.

4. Control the energy consumption of heating and cooling

As we all known that it is harmful to stay for a long time in air-conditioned room, so why not decrease the working time of air conditioner and open window to enjoy the natural temperature of globe when the air temperature is not so high or so low? Turning off air-conditioner 30 minutes before going off duty, shutting off water-heating devices before leave the office and etc. are great ways of saving power.

5. Let motors and manufacturing equipments work more energy-efficiently

For factories, the producing equipments and motors has occupied the leading position in energy consumption. It is estimated that using variable frequency drives can save about 60% of electricity in manufacturing industry as it can allow motors to run at adjustable frequency according to the practical manufacturing process. Besides, it improves the control accuracy of the whole equipment system, so there are less unqualified products and less material waste.

There are more energy-saving tips for entrepreneurs and factory owners. For the manufacturers who have high energy consumption rate, it is energy-efficient to make use to variable frequency drives as it can not only save energy, improve operating accuracy, but also decrease the mechanical wear and tear.

 

Advantages of Using Online Billing Software

The bill is an important statement that is in a printed, written or soft form and is used as a proof of money owed for goods and services. In any business, a bill plays an important role in managing the financial system properly. This piece of paper contains the details of things that you buy, products you sell and services you provide. The total cost of the products and services can only be calculated with the help of bills. Bills are the documents that help you to know about your profits and losses. They give you a detailed summary of the things you've purchased and products you've sold. The bill contains all the important and necessary information that proves the transaction that happened between a seller and a buyer.

The importance of billing in any business can never be ignored. But there are certain businesses where time plays a crucial role. Business like medical care totally depends on the availability of the time. The main purpose of medical care is to treat people as soon as possible. A little delay in providing proper care may lead to fatal results. But medical billing is a very complicated process in a country like America. It is not like the regular billing processes and this is the reason that makes medical services tougher. There is only one solution for this problem and that is online billing software.

Online medical billing is a precise and quick method of billing. It not only saves your time and money but also produces accurate results. When we compare the online billing with traditional billing, we find that the traditional billing procedures are outdated. First of all, we need a lot of stationary material. Then we need to do manual calculations that can be time-consuming as well as the probability of the errors increases. This method is bulky too as we need a special arrangement for storing the records safely. For a physician, handling all these things besides the main job is too difficult. So, the online billing software comes into the spotlight. It not only makes billing and insurance calculations simpler but also reduces the cost and increases the working quality and profits. A doctor using this software can easily manage the insurance claims and produce bills within no time. Zero complications in the procedure keep the doctors focused and thus the efficiency is increased.

There are a number of benefits of using the medical billing software over traditional billing techniques. And thus, this software is getting popular day by day among the medical houses. There are a number of companies that provide you with this technology. You can search for s suitable software package for your medical firm on the internet.

If you want to know more about the online billing then you can take the help of Practice Max Company and get best software packages at easy deals.