Wednesday, 30 December 2015

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How Interactive Elements Can Generate Traffic

Internet marketing is getting more and more competitive and you have to find ways to stand out from the crowd if you want to generate more traffic. These days visitors are not satisfied with just coming to your site and reading your texts. They also want to be able to interact with you and others. So if you want to drive more traffic to your site and ensure they keep returning as well, here’s what you should do. You need to give them something that will involve them directly with your site. You can do this by adding interactive elements to your website.

Interactive elements are those strategies you use to get your visitors to interact with you and or among themselves that will generate enough interest to keep them coming back to your site again and again.

Here are some examples of interactive elements and how they can benefit you in getting repeat visitors:

Allow submissions

You can allow your website users to submit tips, articles or jokes. This is like having guest bloggers and is a great way to get fresh content for your site. Simply create a form on your home page with a link to a page where users can submit their own content. You will then include these submissions on your site once they have been approved. Now, you have two choices here. You could allow the submissions to be used any place else other than on your site. This means you use them for free and retain no rights to them. Or you could consider paying a small fee and keeping all the rights. Get some advice from a lawyer for this option though.

Add social sites

Do you know anybody these days who’s not on Facebook, Twitter or Google Plus? Me neither. Basically people like to interact with each other and you should take advantage of this. By adding these social sites to your website you have access to an extremely large group of traffic and potential buyers. Treat them right and you can get them to talk about you and your offerings. On the internet, positive word of mouth publicity is really important.

Polls and surveys

Have you ever noticed that controversial topics seem to get a lot of attention? How many times did you read something for that very reason? You want to generate interest with your interactive elements which will increase traffic. So place controversial polls and surveys on your site. You have to find a balance though as they should be in good taste. If you don’t want to make them controversial you should at least make them thought-provoking. Provide results instantly that show how other users have voted. Some web hosts offer this feature in even their most basic packages, just in case you don’t know what to do. And all you need to do is fill in the questions.

Just so you’ll do it instead of only thinking about it, having an interactive site gives you more credibility. When you create relationships with your users it builds their confidence and you in turn build more traffic. Because, more potential exist for them to buy from you and stay with you.

Tom Denton invites you to check out http://www.seo-ninja.net/ – where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.

 

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Tips on How to Use the Power of YouTube to Build Traffic

If you’ve been on the internet for any length of time or even if you’re a complete newbie you should know the importance of traffic to your business. You may also know that it’s not the wisest thing to “buy” traffic, because once the money runs out, so will the traffic. So how do you get traffic that is so integral to your business? Traffic that’s continuous and best of all free? YouTube can help you with this.

YouTube offers many opportunities for promotion and getting traffic to your site as it has the power to increase your rankings considerably. Just take a look at any Google page and you’ll notice that most times the videos are usually ranked at the top of the page.  Here’s why. One, YouTube is owned by Google and they work together. Two, YouTube is the second largest search engine next only to Google. That should be enough motivation to make you want go and create your own YouTube channel and upload videos to it.

But don’t go rushing off to create just yet. Let’s make sure you’re doing this the right way first so you don’t waste your time. Take note of these tips:

Make your profile interesting

YouTube is just like any other social site. So you want to create an interesting profile for networking purposes. People will want to know more about you if they like your videos. This can help build trust among your audience, thus giving you greater traffic. Try to make your profile interesting enough to get across to everyone. Professionally it shouldn’t be too boring or too stuffy. But informally it shouldn’t be too hyped either.

Promote your videos

You won’t get much traffic without viewers. You can’t just post your videos and expect that viewers will automatically find them no matter how good you think they are. You have to promote them. You can put them on your blog or on any of your other social sites.

Use your keyword in the title of your videos

People find your videos when they do searches via the search engines and on Youtube so you should make it as easy as possible for them to find you. I mean you do want to get traffic right? Okay, you should include your major keyword or keyword phrase in the title and in the description. Don’t just put it there though, it should feel natural and make sense.  And don’t forget to put them in the tags either.

 Know when to post your videos


On the internet timing is everything, you need to know when to do what. So with YouTube it’s no different, it has its peak and off-peak times for traffic. Thursday mornings or early afternoons US time is considered the best day and time to post a video of general interest. Wednesdays is said to be another good day. You need to pay attention to the loading times of your videos as well. Start early for those with internet connectivity issues and for large videos if you want them uploaded in the prime time slots.

There’s approximately an hour of video being uploaded to YouTube every second.  This makes it a valuable resource to drive traffic to your site and promote it. However despite the obvious competition, if you consistently produce quality videos with time you’ll reap the benefits of your effort which is to build traffic.

Tom Denton invites you to check out http://seo-ninja.net/ – where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.



 

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SEO Strategy – Article Marketing as a Link Building Tool

Link building is critical to your online success and article marketing is said to be one of the best ways to build links. Why do you need to build links? Basically its quality backlinks that to a large extent help determine your rank in the search engines. Most SEO strategies you undertake is for receiving links to your site so you can get to the coveted number one spot.

Article marketing involves using articles to expose your site. The more people know of, and about you, the better your chances for getting links. This will eventually lead to more traffic, to pull you up in the search engine rankings. Submitting articles to the various article directories is one of the best ways to achieve this. What you do is, submit original quality articles to the top ranking directories. You can easily do a Google search to find them. Ezine Articles is ranked among them.

When your article has been approved and published, you’ll get a link from the particular directory leading back to your site. But wait, it gets even better. You can generate even more links from other website owners if they find your article interesting enough to publish it on their own site. This is dependent on them leaving your original resource box intact of course.

Let’s be quite honest here, article marketing can be challenging for some people. If you don’t enjoy writing that’s one thing, you can always outsource this task. But if you don’t like writing and you’ve just started your online business on a budget then you’ll find this task more challenging. A possible solution is, to find friends or family members who don’t mind writing and are willing to help you out for free.

With article marketing, patience and consistency will have to become your two best friends. You won’t get to the top of the search engines in only a few weeks of starting an article marketing campaign. Well you could, if you were an SEO guru but, are you? So, you need to be consistent with your submissions, even if it’s just once each week.

Article marketing is a slow process of link building but it’s one way of building natural links to your site that the search engines love. They will reward you handsomely for your efforts by pulling you up the ranks in time, if you remain patient, consistent and keep writing quality articles.

Tom Denton invites you to check out http://www.seo-ninja.net/ – where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.



 

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Keyword Placement- How to Use it Correctly

Your SEO efforts may prove futile without the strategy of correct keyword placement. Basically you need to have a good grip on this practice to be successful in your climb up the search engine ladder. After all it’s only through your keyword or keyword phrase that potential customers find your products and services. So you want to make sure you’re placing them in a way that they are most effective.

Arguably keyword placement can be confusing. But once you know the basics, you don’t have to be an SEO expert to figure it out.

Consider keyword density

In practicing keyword placement, one of the first things you want to consider is keyword density. That is, how much keyword you use in a particular piece of content.  So how do you decide? Well that’s dependent on who you’re writing for, whether you’re writing for your audience or for the search engines. Arguably if you’re building a relationship with your audience, don’t worry about it, just write. But if you’re just offering information you need to pay special attention to the amount used.

Content should sound natural


Correct keyword placement should allow the content to sound natural. It should flow logically and make sense. You should respect your audience and the search engine bots enough not to give them gibberish to read. Your audience should be able to read your content and the search engine spiders should find pleasure in crawling it.

How much is too much?

But if you choose to write for just for the search engines bear in mind that the accepted keyword density is between 1-3% of the content. Meaning if you have a 400 word article, your keyword should be used at least 4 times but no more than 12 times. More than that and you can be accused of keyword stuffing.

When is keyword placement most effective?


Keyword placement is most effective in the title of the content, in the first paragraph, throughout the body, and in the ending paragraph. Try to avoid placing keywords more than once in each paragraph. Keyword stuffing your content can send you back down the rungs of the search engine ladder as fast as you climbed up.

That’s it basically. Hopefully these suggestions will help somewhat in clearing up your confusion about correct keyword placement and you’ll realize that it’s nothing to be scared of. Like I said before, you don’t have to be an SEO expert to figure it out. Do enjoy your climb to position one in the search engines.

Tom Denton invites you to check out seo-ninja.net – where you’ll get more solutions to your SEO problems, delivered in an easy step-by-step action guide.